Monday, February 26, 2007

Pringle of Scotland: Not Your Mom's Cashmere

"Knitwear has become the statement piece."
--Clare Waight Keller of Pringle
The Pringle design house first got my attention in Fall'06 when this beauty cropped up in every fashion magazine:

The Autumn Winter 2007 Preview (see links at top of page) is available now. With their new knitwear collection Pringle has managed to rejuvenate the bobble for me, packing them in like peas and keeping them sophisticated in deep somber colors. The Pringle treatment of giant luxurious cables is refreshing too because the colors are so shadowy that the cables emerge from the murk where you don't expect them. This isn't your traditional aran knitting!

Pringle has a new Creative Director, Clare Waight Keller, and it's looking like she's going to take the Pringle look to great new heights.

Even though I see no actual crochet in the Pringle designs, the looks easily translate.